The National Association of Broadcasters (NAB) Show has always been one of the most-awaited events in the broadcasting industry and the 2018 NAB Show in Las Vegas is no different. And, like any other NAB shows in the past, many consummate fans of broadcast electronic devices and gadgets were not disappointed with the products and innovations featured.
Canon U.S.A., Inc., a leader in digital imaging solutions, was one of the many companies that showcased new products and innovations. During the show, in their booth #C4325, they unveiled their newest broadcast and cinema products.
The products on displayed are the following:
- The EOS C700 FF, Canon’s first full-frame cinema camera
- The CN-E 20mm T1.5 L F cinema prime lens
- 4 new 4K UHD broadcast lenses
- UHD-DIGISUPER 66, a mid-range telephoto zoom lens
- CJ24ex7.5B, CJ14ex4.3B, and CJ18ex7.6B 4K portable zoom lenses
- 2 new reference displays in 4K HDR
- 24-inch DP-V2421
- 17-inch DP-V1711
As one of the leading providers of imaging solutions, the Canon booth featured product solutions for a wide range of applications in the live production and filmmaking environments.
According to the president and COO, Canon U.S.A., Inc., Kazuto Ogawa, “The Canon booth at NAB has always been a go-to resource for professionals in the production community looking for the latest technology and products to bring their projects and visions to life.”
With a goal for visitors to witness Canon’s commitment to video production, the company also hosted several panel discussions and presentations that tackled insights and best practices. Leading industry professionals participated in the activities.
Feature presentations include “Documentary Filmmaking,” “Large Format in Sports Production,” “Shooting Homeland,” and other works by renowned broadcast specialists, cinematographers, and filmmakers.
“At NAB this year, visitors will witness the full breadth of our commitment to provide those in video creation, editing and distribution with products, services and support they need to get the job done,” Ogawa added.
On top of these, visitors can have a hands-on experience with the newly debuted products, including the full range of Canon Cinema cameras, HD video and DSLR cameras and lenses, and 4K reference displays.
They also demonstrated how Canon imaging products can be seamlessly integrated into a live production environment. The live, working demonstrations are fully functional production environments where people can get the full experience.
With a control room, VFX, and a professional crew, the demonstrations give visitors a glimpse of the Canon products in action and in different realistic shooting scenarios.
The whole activity was broadcasted live on IMAG screens and are open to the public. Anyone and everyone can touch and try the products on display.
There was also an in-booth service and support, where attendees and visitors can consult with or talk to a Canon representative or technical experts from the Factory Service Team regarding product offerings, client services, and other programs.
Entertainers also performed live at various times during the 2018 NAB Shows.
In case you missed the show, visit usa.canon.com/nab or follow them on Twitter and Instagram at @CanonUSApro and @CanonUSAprovideo, respectively. If you want to see projects and products in the professional video space, be sure to follow Canon on Instagram.