While the focus of the Olympics are the athletes and the sports they play, a bevy of sports journalists are also trying to capture great moments from the games. Canon, a leader in digital imaging solutions and long-time partner of many photographers and broadcasters, is sending tech support and services to provide “comprehensive equipment maintenance and repairs, extensive equipment loans and expert technical support.” The team of 70 highly trained technicians and support staff will stay in Brazil for close to a month to ensure professional photographers and broadcasters get all the help they need while covering the 2016 Rio Olympics.
Photographs are just as important as the coverage of the Olympic games, and many photographers who will be covering the event use Canon cameras. As such, it is important for Canon to be able to fix any equipment that might fail in the quickest time possible.
Who will be using Canon at the Olympics?
Canon cameras and lenses will be used by the Associated Press exclusively, and among the those they will be using are cameras integrated with advanced robotic systems. These kinds of systems can be mounted in rafters on a field and even underwater in pools. They are controlled fully by remote over a network.
Many Reuters photographers from different parts of the world will be using Canon’s DSLR cameras and lenses, and they trust that the products and support team will help them run everything smoothly. Kevin Coombs, the production editor for Thomson Reuters, says that photographing major sporting events for many news outlets and an audience that numbers billions requires “meticulous planning and technical resilience” and the CPS team ensures the top photographers in the world that their cameras receive treatment allowing them to “take pictures that capture key moments and illustrate the spirit of competition.”
Getty Images has also chosen the Canon EOS-1D X Mark II DSLR camera and ultra-wide zoom EF 11-24mm f/4L USM lens for their new remote-controlled underwater robotic system. The camera provides Getty with precise white balance, a really fast frame rate and excellent low-light capabilities – all these features make it ideal for the capture of fast action. Matched with the lens, Getty can take photos from a really wide perspective with the resulting photo being really sharp and with minimal distortion.
The entire US contingent of the European Pressphoto Agency (EPA) switched to the Canon EOS System months ago, and will have a team of 40 photographers capturing action at the Olympics.