Canon USA has launched a campaign called “Bring It” targeted at starting videographers urging them to tell better stories with video and photography. The campaign is scheduled to officially start this June and it features the line of EOS digital SLR cameras of the company. The rallying cry for this campaign is for everybody to bring their best images and videos to share on the Canon “Bring It” microsite.
Every great cinematographer and videographer had to start somewhere, and this is why campaigns like these should be taken seriously by those who are interested in broadening their video and photography skills. The campaign, which has never existed years ago, can be a platform where aspiring videographers get to showcase their best work for a very big audience.
It is quite obvious why Canon wants to promote the use of video. The recording of video using DSLR cameras only started quite a few years ago. In 2008, to be specific. Part of the reason was Canon’s introduction of the EOS 5D Mark II. Since then, more and more people have wanted to make videos.
The opening phrase in the campaign says “It doesn’t have to play in a theater to be a film. Check out these Full HD video movie trailers shot entirely by you“.
The campaign encourages users to participate in the event by using the hashtag #BringIt every time they upload their videos and still images on social media sites such as Facebook, Twitter and YouTube. A special emphasis has been made on the use of cameras and lenses that were made by Canon specifically.
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In July, the images that have been submitted have a chance to be seen throughout the world when it gets featured on the microsite launched by Canon. Of course, the images and videos will have to be selected in order to be featured on the “Bring It” microsite.
On the microsite, more than just your pictures will be showcased. The site will also feature other material such as behind-the-scenes stories about the inspiration behind the contribution, as well as information on products and the methods that were used. There is also going to be interactive content about different products by Canon, as well as educational tools that can help inspire and guide consumers.
Canon firmly believes that consumers shouldn’t just settle for good enough when they clearly can have great. The “Bring It” campaign will ask the masses to bring their talent and everything else they have into creating artful and inspiring still images and videos.
A series of TV, in-cinema and digital sports for “Bring It” highlight the past and future of Canon as a leader in digital imaging technology. The clips also featured scenes from the film Need for Speed and some personal home videos that show just how much impact the Canon brand has had on people from all over – from Hollywood to the general public.
Yuichi Ishizuka, the president and COO of Canon USA says, “We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess.” Ishikuza further added that the idea behind the “Bring It” campaign is to encourage people to strive to not just take better photos and videos, but to also take their cameras along with them wherever they go. He says that this will allow them to tell unique visual stories that will stand out from the crowd and last for a lifetime.
Please have a look here for more information http://bringit.usa.canon.com/