Panasonic has introduced its latest camera for broadcast purposes—the AVC ULTRA Camcorder, and one of the first purchasers of this equipment was the NBC Universal News Group.
The equipment will be used across the NBC board to acquire contribution video for all its news programs, including “NBC Nightly News”, “TODAY”, “Meet the Press and Dateline” and “MSNBC”. It will also be utilized to contribute to NBC business partners, such as CNBC and Telemundo.
NBC plans to standardize the AVC-LongG25 as an acquisition and mezzanine format. According to the company’s vice president of field operations and engineering Leonard Venezia, “We’ve looked carefully at codecs and are very impressed with Panasonic’s LongG25. It’s remarkable to have the ability to capture full 10 bit HD 4:2:2 images using a 25Mbps codec. The quality is outstanding. While there are reduced storage implications, I think for us the real benefit comes when transferring files back to the home office or even for local use. As an example, using a laptop and card reader, we are able to transfer 60 minutes of content to a thumb drive in about two minutes.”
In response to Venezia’s statement, Panasonic System Communications Company’s senior vice-president John Baisley also said, “NBCU News Group’s decision to standardise on AVC-LongG25 is a testament to the power and flexibility of the AVC-ULTRA codec, and we are tremendously excited to support the network in its broad technology initiative with a range of our advanced ENG gear.”
The Companies’ Partnership Terms
As part of the partnership between Panasonic and NBC, the latter assisted the former in developing the feature set of the PX5000G camera and its next ENG generation.
Moreover, the latest series of P2 HD camcorders with built-in wired and wireless streaming capabilities—the AJ-PX5000G, AJ-PX800 and AJ-PX270—from Panasonic are all AVC-ULTRA capable, with similar codec, recording formats and file structure.