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A lot of the new smartphone models are quite capable of taking high-quality photos. Mobile devices also have the advantage of being portable and equipped with instant sharing functionalities. Is this the end of DSLRs and other kinds of cameras, then?
The recent mirrorless variant from Canon begs to differ. Designed as the camera smartphone users can move on with should they want to step up their photography, the M100 offers both style and substance. The camera supports interchangeable lenses, offers optical zoom, and brings the latest imaging technology. On top of it all, it doesn’t lose sense of one of the elements that makes smartphone photography so popular: the capability to share images instantly.
It’s not a secret that this world finds value in instant sharing, and photographs of the highest quality stand out. Canon USA president and COO Yuichi Ishizuka understands this and hopes the M100 can be the camera of choice for those who want to share better images.
Better than smartphone photography
Smartphone cameras have drastically improved over the years. Clear, high quality, and noiseless photos can be produced with many of the latest smartphone models. But there continues to be certain limitations with cameras attached to smartphone devices.
The Canon M100 comes with a 24.2MP APS-C CMOS sensor and DIGIC 7 processor. This combination yields images that are rich in detail and come in handy when shooting in low-light conditions.
Other high-end features are packed into the camera, including Dual Pixel CMOS AF which makes the snapping of fleeting moments so much easier. Like most modern cameras, the M100 also comes with video-recording capabilities.
Instant sharing capabilities
The need to immediately share what is seen during travels or what is consumed during a day out is common these days. Canon understands this need and as such, has equipped their mirrorless interchangeable lens camera with WiFi, Near Field Communication, and Bluetooth – technologies that allow faster image viewing and transfer, remote shooting in live view, and sharing high-quality images and videos on selected social media platforms.
Bluetooth also works with the GPS function of a compatible phone. With this, users can have a geo-tagged log of photos taken during a journey.
Ease of use
Smartphones are easy to use and their touch capability makes doing a lot of functions easier. The same concept is applied to the Canon M100 with a simple touch user interface to make settings changes, mode adjustment, and subject focusing more convenient. The touch functionality coupled with Dual Pixel CMOS AF also makes it easier to switch focus between subjects with just a finger.
Canon’s Creative Assist function makes the transition from smartphone photography even easier: users can just select a desired change and the function automatically changes the settings required to achieve the shot.
Users can choose seven different EF-M lenses to use on the Canon M100, including wide-angle, telephoto, and macro applications.
The Canon M100 will be available in black or white and is scheduled for an October 2017 release. Together with the EF-M 15-45m f/3.5-6.3 IS STM lens, it will cost $599.99 while it will retail at $949.99 with the EF-M 15-45mm f/3.5-6.3 IS STM lens and the EF-M 55-200mm f/4.5-6.3 IS STM lens.
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