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Avid DNxHD Codec: A Boost to the Performance and Flexibility of Sony’s F5 and F55 Cameras
Technology is on the rise, there’s no question about it, and companies, homes, entrepreneurs and ordinary citizens are receiving the benefits. In fact, it is rare to see businesspeople without their smartphones and tablets these days. They use these to communicate with their clients and employees to improve their products and services. Moreover, companies are now using products to enhance their productivity. These include computers, fax machines and telephones. Finally, families are investing in quality electronics for home automation and enhancement of their security. Some of them have CCTV cameras, LED television sets and home theater appliances for their own enjoyment. Indeed, technology is a miracle worker.
But there are technological advances that are just way above the ordinary. These are usually made possible by companies like Sony.
Today, Sony is sharing some good news with the market. It recently announced the technological advancement that will surely add greater advantage in photography and cinematography – the hardware upgrade of Sony’s F5 and F55 CineAlta 4K cameras. The future addition of AVID DNxHD codec promises to enhance the performance and flexibility of the products as well as provide solutions for production workflows.
The advantages would include:
- easy-to-manage storage options for files for improving the management of mission-critical production applications
- cards are less prone to corruption on files mainly due to the advanced design and sustained writing speeds
AVID has been currently discussing the operating points for the DNxHD codec. Meanwhile, Sony is continuously assessing the market requirements until the upgrade’s release. According to Ken Miles, Senior Director of Avid’s Alliances and Partnerships, the announcement is a dream come true for professionals who are looking for a reliable and flawless file-based workflow between Avid MediaCentral platform and the F5/F55 cameras by Sony[youtube height=”500″ width=”820″]https://www.youtube.com/watch?v=4ez_7xu2d5M?rel=0[/youtube]
Together with the news about the brand’s optional shoulder-mount ENG and documentary dock kit that are expected to arrive later in 2014, both F5 and F55 models are seeing growth in popularity in US markets. The additions are actually giving customers a vital combination for direct-to-edit format, without losing the gorgeous “storytelling” colour fidelity and look enabled by the 4K Super35mm sensor of the cameras as well as their signal processing engines.
Peter Crithary, Marketing Manager for of Sony’s CineAlta camera technology, also emphasizes that the ones who will benefit from acquiring the DNxHD codec are professionals who are working within an AVID environment since it can be managed during edition solutions and enterprise-level environments. He added that the addition of the product into Sony F5 and F55 camera platform completes the picture of a true workflow, which starts from acquisition to editing, then contribution, distribution, and for future re-use.
We all know that professional photography and cinematography have become a trend these days. And it has benefitted a lot of individuals, particularly those who are in the field. That’s why it pays to have state-of-the-art equipment that is sure to offer amazing production solutions and quality results.
So, for professional photographers and cinematographers who want easy-to-handle storage solutions without fearing of file corruption, it is wise to take note of this recent addition to the range of options available in the market these days. With Sony cameras’ aim to provide solutions, great advantages are in store.
A Bit About Sony
The Professional Solutions of America by Sony Electronics develops and offers video and audio technologies for various professional applications in production. Some of which include motion picture production, event videography, live event production, digital cinematography, remote system diagnostics, IP surveillance and security, among others. The products are also used for a plethora of market segments, such as houses of worship, healthcare, government, hospitality, education, and more.